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Author Archives Aerin

About Aerin

Aerin is the Consumer Engagement Manager at MB3. She brings 10 years of social media and marketing experience to the table, and she has a passion for great content, strategy and problem solving. She loves all thing digital, but also enjoys sending snail mail in her spare time.

3 Keys to a Great 404 Page (Plus One Bonus)

If you have a website, it’s inevitable – someone will come across a page that doesn’t exist. Whether it’s a blog post you moved or a mistyped link, users are bound to come across a 404 page at one point or another. Most WordPress themes thankfully come with custom 404 pages, but if you’ve got […]

9 Key Elements of an Effective Homepage

The homepage of your website is not only the first page users visit – it’s also the first impression of yourself or your company that they experience. It needs to have a lot of key elements in order to convince a user to stay on your website, and more importantly, to investigate further. Want users […]

Planning Awesome Website Content in 4 Easy Steps

Planning Awesome Website Content in 4 Easy Steps

Writing isn’t always an easy task, especially if it isn’t something you do every day. Writing and planning website content can be even harder – trying to hit a balance between informational, sales-oriented, and user-friendly is key. What information does your site need to provide? What kind of images do you need? Planning ahead is […]

Should you blog that? Questions to ask

Should You Blog That? 9 Questions to Ask Yourself First

Having a blog on your website can be an important and worthwhile endeavor, provided your business has the time and resources to maintain it. Great content and quality headlines and post frequency are all key factors in a successful blog. But a blog shouldn’t just be a string of sales flyers and press releases – […]

9 Email Marketing Strategies To Stop

9 Email Marketing Strategies You Should Stop Using Right Now

1. Email marketing without permission Seth Godin’s idea of Permission Marketing is a really important one. It states that if you didn’t get some form of permission to market to (or in this case email) someone, you shouldn’t. If you’re using email marketing to contact someone without their permission, you’re essentially sending SPAM. Getting permission […]

What You Need To Know To Work Digital Marketing Into A Small Budget

Google Business Page This is one of the first things you should do when your business goes online and you’re starting to look at digital marketing. You can claim your Google Business Page absolutely free, and it allows you to show up at the top right in most Google search results relating to your company. […]

Free and Paid Stock Photo Resources

11 of Our Favorite Free & Paid Stock Photo Resources

Finding the right imagery to use on your website, blog or social media can be challenging. Most small businesses don’t have the budget to hire a professional photographer or the skills to take the photos themselves – so what are the other options to find that ‘perfect shot’? You may be tempted, but taking an […]