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Author Archives Dave Bell

About Dave Bell

Dave Bell is the Co-Founder and CEO of Gummicube. He is responsible for overseeing the business strategy for the company, driving growth and market development. Dave is a pioneer of the mobile entertainment industry with more than 15 years of experience publishing, marketing and distributing mobile applications and games across carrier, direct to consumer and app store channels.

Don't Forget These ASO Tips

3 Things Everyone Forgets About App Store Optimization

Whether you’ve been working with mobile apps since the app stores opened, or you’re just working on your first app, you should be familiar ASO – basic App Store Optimization principles and practices. ASO is a dynamic marketing process that evolves over time, adjusting to trends and changes in the market. In fact, one of […]

App Store Optimization and Why You Need it

If you’ve developed and published a mobile app recently, then you know one of the biggest challenges is not in app creation, but in distribution and marketing. Between converting website and mobile web visitors and the rise of mobile social media, it’s easy to forget that the vast majority of mobile app installs still come […]