7 Little Website Mistakes That Can Cost You Big Time
Great websites are full of pertinent information that leaves visitors feeling knowledgeable about your company – and if not, they should feel as though you are an authority in your field, and that you can help with their unanswered questions. But from a business perspective, websites are more than that – they need to advertise, entice, engage, and convert those visitors into customers.
There are many ways to present a website, convert users, and entice them to return. Some are great – content marketing encourages creating a narrative around your businesses that interests your customers. And, a lot of them seem like a good idea in theory, but aren’t so great. Don’t get me started on advertisement overkill.
Here are seven website practices that will cause most users to leave your site immediately after arriving:
- Your clickbait-y headline doesn’t match the content of your blog post. The rise of content marketing means content marketers are making headlines more creative to earn your clicks. There’s even a parody site dedicated to clickbait. If your article promises something in the headline, it needs to deliver.
- Your website doesn’t recognize mobile vs desktop viewing. This happens to me a lot – I’m browsing Twitter or Facebook and I click on an article I’m interested in reading, and somehow I’m stuck on the mobile site. Everything is stretched out and awkward – don’t do this to your users.
- You have too many pop-up CTAs. I’m sure the content you’re putting out is fantastic. But if you ask me to sign up for your class, download your ebook AND sign up for your newsletter all while I’m trying to read a single article, I’m going to bounce.
- You ask me to sign up for your newsletter when I clicked to your site FROM your newsletter. This is a specific pet-peeve of mine that most websites haven’t figured out a workaround for yet. If you send me your awesome curated content newsletter, and I’m interested enough to click on one of your articles, do not immediately present a pop-up asking me to subscribe to your newsletter. How about pop-ups based on UTM parameters?
- You have too many ads. I’ve said it before and I’ll say it again – too many ads will dilute your message and annoy visitors.
- You have long sign up forms. Before you create any form, make sure you know what information you need to collect. Use as few fields as possible, and don’t ask for a user’s birthday or gender if you have no use for that data.
- There’s no easy way to contact you. It may surprise you to learn that the standard contact form is not enough. If a customer wants to contact you, and needs to do it in a timely fashion, you should always include an e-mail address and phone number whenever possible.