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How to Get Started When Redesigning Your Website

How To Get Started Redesigning Your Website
Whether it’s been six months or six years, every website needs redesigning when changes in technology or business practices occur. You might have a new product line, service, or branding refresh to share, or you could simply need to update your digital presence to reflect a more current technical framework. Either way, realizing you need to redesign your website is the easy part.

The hard part comes next. Once you’ve made the decision to redesign, you’ll likely say to yourself, “Okay. Um… now what?” There are a variety of next steps you can take, from the simple (get quotes from web design firms) to the more complex (figure out why you’re redesigning, what should stay the same, and what needs to change).

Below is a checklist you can use to guide you through redesigning your website. And as a bonus, you can download a free workbook that might help you answer some of those more complex questions before going into redesign.

⬜  Make the decision to redesign and set your budget
A budget is key in both finding a company to work with and separating your website wants from your needs.

⬜  Fill out a copy of our handy-dandy Website Redesign Workbook
Really hammer down the what’s and why’s so you and your team will understand the scope of the project

⬜  Contact at least four freelancers, agencies or companies for quotes
Be sure to provide them with as much detail as possible on your project. You can even give them a copy of the workbook you just completed!

⬜  Compare quotes
Consider that cheapest is not always best, and make sure you pick a company that you feel you can work well with and that sounds like they can deliver the results you want.

⬜  Select the company you’d like to work with and let them know
Discuss paperwork, contracts, NDA’s, etc. Good companies will make this process pretty painless. (Great companies will walk you through it all and make sure you understand each piece.)

⬜  Have a kickoff meeting
Make sure timelines, tasks and expectations are set across the board.

⬜  Provide any requested content to your development team as quickly as you can
This includes logos, brand guidelines, imagery and content.

⬜  Be available
Your project is now in full swing, but you’re not completely off the hook. Your team may need to reach out to you occasionally with questions or for approvals, so make sure you’re available to answer them. When you aren’t prompt in communications, it can directly affect project timelines.

 

Download the FREE Website Redesign Workbook
before you tackle your next website redesign!

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Guest Post by Kate Jones

Kate Jones

Kate co-leads the team at MB3. As a long time Account Exec, she has managed a variety of clients, from local Mom and Pops to giant Global Brands, working on both planning and creative sides. With more than 15 years of experience in both traditional and new media, Kate offers a holistic view and elevates client conversations from a simple site to robust piece of a client’s marketing plan.