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10 Mobile Stats That Prove Mobile is King

10 Mobile Stats That Prove

In case you missed Mobilegeddon, Google announced mid last year that they would start penalizing websites that were not mobile friendly, ranking them lower in search results. Beginning in May of 2016, Google has announced it will come down even harder on non-mobile sites, and the punishment will be even more severe. Why the huge push for mobile? Why is Google placing such weight behind mobile friendly websites?

Trends, research and analytics point to a massive increase of internet access using phones and tablets year over year. Unconvinced of the importance of mobile? Check out these stats:

  • Domestically, 64% of American adults now own a smartphone of some kind, up from 35% in the spring of 2011 (PewInternet)
  • In the Young Adults (18-29) category that number jumps to 85% of who own smartphones (PewInternet)
  • Global mobile data traffic grew 74% in 2015 (Cisco)
  • The mobile web is growing 8X faster than the first wave of online internet adoption (Google)
  • Search is the most common starting point for mobile research. 48% start on search engines (Google)
  • 41% of users have turned to a competitor’s site after a bad mobile experience (Google)
  • 68% of mobile users say when they visit a mobile-friendly site, they’re more likely to buy (Google)
  • In 2015 U.S. mobile commerce sales will total $104.05 billion, up 38.7% from $75.03 billion in 2014 (Internet Retailer)
  • Mobile commerce accounts for 30% of all U.S. e-commerce (Internet Retailer)
  • 53% of email is now opened on a mobile device (Litmus)
    (Meaning mobile users that click through from your emails need to land on a mobile site)

With so many people accessing the web through mobile devices, Google would be crazy not to place more emphasis on mobile-friendly websites. And the rule of thumb for good rankings with the biggest search engine out there? If it’s good for the consumer, it’s good for Google.

Aren’t sure if your website is mobile-friendly? Check out Google’s Guide to Mobile-Friendly Sites or put your site through their Mobile-Friendly Test.

Users aren’t just communicating through apps, texts, and calls on their phone. They’re banking, researching healthcare, ordering groceries, applying for jobs, price shopping, and so much more. So if your website isn’t on the mobile bandwagon, get on it!

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Guest Post by Kate Jones

Kate Jones

Kate co-leads the team at MB3. As a long time Account Exec, she has managed a variety of clients, from local Mom and Pops to giant Global Brands, working on both planning and creative sides. With more than 15 years of experience in both traditional and new media, Kate offers a holistic view and elevates client conversations from a simple site to robust piece of a client’s marketing plan.